Fractional Finance Director in London
Senior part-time CFO and FD support for London's tech, SaaS, digital agency, media, creative, and healthtech scale-ups. From Silicon Roundabout to Hammersmith, we help founders turn finance into a commercial advantage.
Why London scale-ups choose a fractional finance director
London is one of the most competitive markets in Europe for ambitious SMEs. From the Silicon Roundabout startup ecosystem and Here East in Stratford, to agencies and media companies across Soho, Shoreditch and Hammersmith, founders need commercial finance leadership long before they can justify a full-time CFO. A fractional finance director gives London founders board-grade financial judgment on the days they actually need it.
Scale-up commercial lens
London tech, SaaS, and agency businesses grow fast. We connect finance to pricing, cohort economics, hiring plans, and runway so the numbers drive better commercial decisions, not just month-end reporting.
Investor-ready reporting
We prepare London founders for Series A, Series B, venture debt, and growth equity conversations with clean KPI packs, realistic forecasts, and diligence-ready financials that stand up to investor scrutiny.
Exit planning experience
Multiple successful London exits including trade sales and Employee Ownership Trusts. We know what buyers, acquirers, and EOT trustees expect, and how to position a London business to achieve the best outcome.
Flexible, senior, hands-on
One to three days a week, in your London office or remote, adapting as the business grows. Senior judgment without the full-time cost and without the junior hand-off that comes with a larger advisory firm.
Areas of London we serve
We support London businesses across the capital, from the central tech and creative clusters through to outer London via the Thames-corridor M4 route. Typical on-site days include Shoreditch, Hammersmith, Canary Wharf, and Camden, with remote support in between.
West London
- Hammersmith
- Chiswick
- Ealing
- Kensington
- Fulham
North London
- Camden
- Islington
- King's Cross
- Angel
- Highbury
East London
- Shoreditch
- Old Street / Silicon Roundabout
- Here East, Stratford
- Canary Wharf vicinity
- Hackney
South London
- Battersea
- Wimbledon
- Clapham
- Southwark
- Richmond
Central London
- Soho & Fitzrovia
- Mayfair
- Holborn
- Westminster
- Victoria
Outer London & M4 corridor
- Heathrow corridor
- Hounslow & Uxbridge
- Brentford
- Wembley & Park Royal
- Thames Valley gateway
Finance services for London businesses
Comprehensive fractional FD services tuned to the pace of London's tech, SaaS, agency, and creative scale-ups.
Management Reporting
Comprehensive financial reporting tailored to your business needs
Budgeting and Re-forecasting
Strategic financial planning for sustainable growth
Cash Flow Management
Optimize working capital and maintain healthy cash position
Exit Planning
Strategic preparation for successful business exit
Management of Exit Process
Expert guidance through the entire exit journey
Geographical Expansion
Financial strategy for entering new markets and establishing overseas infrastructure
London sectors we know best
Our London fractional FD work concentrates on the sectors that define the capital's growth economy: SaaS and tech, digital agencies, marketing and media, professional services, creative industries, and healthtech.
Tech & SaaS
ARR, MRR, cohort retention, gross margin, runway, and venture-ready board packs for London SaaS founders and scale-ups.
Digital agencies
Project profitability, utilisation, retainer vs project mix, WIP and debtor control for Shoreditch, Soho, and West London agency owners.
Marketing & media
Media plan margin, client concentration, revenue recognition, and commercial reporting for London marketing and media businesses.
Professional services
Partnership economics, chargeable hours, pricing, and exit readiness for London consulting and advisory firms.
Creative industries
Production finance, IP and royalty tracking, and commercial reporting for London creative, design, and content businesses.
Healthtech
Grant, R&D, and investor finance support for London healthtech founders balancing clinical milestones with commercial scaling.
How we work with London scale-ups
A sample of the work we typically do with London tech, agency, and media clients. Each engagement is tailored, but the shape of the value we add is consistent.
Shoreditch SaaS
ARR reporting and Series A readiness
Rebuilt the KPI pack around ARR, MRR, cohort retention, and runway. Founder walked into Series A conversations with numbers investors trusted from day one.
West London agency
Utilisation, margin, and EOT exit
Tightened utilisation and project margin reporting, then structured a successful Employee Ownership Trust transaction for the founders.
Camden media business
Cash, planning, and trade sale
Stabilised cash flow through a growth phase, built a credible three-year plan, and supported the eventual trade sale through diligence and completion.
Based in the City or PE-backed?
For Square Mile businesses around Bank, Liverpool Street, Moorgate, Fenchurch, and Aldgate, including PE-backed portfolio companies and financial services firms, we have a dedicated fractional CFO page focused on the City of London.
Frequently Asked Questions
Do London startups and scale-ups really need a fractional finance director?
Yes. Most London startups and scale-ups hit a stage, often between £1m and £10m of revenue, where founders need commercial finance leadership around runway, unit economics, and investor reporting but cannot yet justify a full-time CFO. A fractional finance director in London gives that senior input one or two days a week.
Which London tech and creative hubs do you typically support?
We regularly support businesses around Silicon Roundabout, Shoreditch, Old Street, King's Cross, Here East in Stratford, and Canary Wharf, plus creative and media clusters in Soho, Fitzrovia, and Hammersmith. We also support agency and SME clients across West, North, and South London.
How does a fractional FD arrangement work for London clients?
Typically one to three days a week, combining on-site time at your London office with remote work. Many SaaS, agency, and media clients prefer a rhythm of weekly board-pack preparation, monthly management accounts, and ad-hoc commercial support on pricing, hiring plans, and funding rounds.
Can you help London SaaS businesses with investor reporting and fundraising?
Yes. We help London SaaS and tech businesses structure KPI reporting, ARR and MRR tracking, cohort analysis, runway modelling, and investor-ready board packs. That makes Series A, Series B, and venture debt conversations considerably smoother.
What makes you different from other fractional FDs in London?
30+ years of hands-on finance leadership including trade sales, Employee Ownership Trusts, and operational turnaround. We focus on commercial outcomes rather than just reporting, and our Thames-corridor base means London businesses get senior expertise without central London overheads in the fee.
Do you work with digital agencies and media businesses in London?
Yes. Agency and media finance is a core focus. We understand project margins, utilisation, retainer revenue, WIP and debtor management, and the reporting rhythm agencies need to run profitably and prepare for growth, investment, or exit.
Ready to sharpen finance in your London business?
Book a free consultation to discuss how a fractional finance director can support your London tech, SaaS, agency, media, or healthtech business across reporting, fundraising, and exit planning.